Jena Covello, founder of Agent Nateur, couldn't find beautiful, organic and efficient deodorant when she embarked on her quest to holistic cosmetics.
The skin absorbing from 64% to 100% (underarms) of the chemicals applied to it, she began to be as careful to what she was putting on her skin as to what she was eating.
Looking to alleviate her chronic illnesses avoiding exposition to toxins, heavy metals and endocrine disruptors, she started studying and working on a clean deodorant formula with her chemist. Abiding to Europe strict safety regulations, using organic raw material only, to steer clear of toxin-charged ingredients, the products are even made with food-grade quality.
Agent Nateur was born in her West Hollywood kitchen, first the deodorant then also a precious skincare line. Upon growing as a brand, the formulas, purity and quality requirements as well as fun, lovely to use products, remain the same, handmade with love in Los Angeles. Jena is determined to have fun with healthy AND gorgeous cosmetics, for our greatest pleasure, changing our outlook of what luxury cosmetics should be.